Do It Yourself

creating a landing page that is relevant to your ad in every way. Many advertisers make the common mistake of not matching their ad’s headline with the headline on the landing page. Ignoring this will confuse your visitor and they’ll end up leaving your site, which is the last thing you want after paying for the click. For instance, if you would rather create an authority site about say, Tim Godfrey , it would have a better stick rate.

Another big mistake is stuffing too many keywords into a single ad group. You as an advertiser with Google Adwords need to continuously test your ads and make necessary changes to improve performance. Unfortunately placing hundreds of keywords in one group will only cause your keywords to be ignored and the popular keywords to get all of the clicks. You will be unable to discern from the data whether or not a particular keyword was drawing the attention you need. It is suggested that you limit the number of keywords in an ad group to 10 or 20 to get a clearer picture of which ones are performing best. Figuring out which ones are performing best will make it possible for you to use the successful ones in other campaigns. Just remember that having too many irrelevant keywords in your groupings is a fast route to failure.

Finally, don’t forget that becoming a successful adwords advertiser means working consistently to better your campaigns and avoid mistakes in the future.

Additional Resources:
Affiliate Marketing Blog