Do It Yourself

of RSS to get repeat visitors. You really can develop your base of RSS subscribers, and that’s why we’re going to discuss three excellent tips you can begin using today. 

First of all, when you have to choose the format of your RSS feed, always try and offer a full feed. Site owners report that a full RSS feed is a better offering than anything else like a partial feed. People have a greater preference for scanning content, and they like to quickly scan your full feed to get their information. These people have hundreds of RSS feeds subscribed in their reader, which is why they want to go through the entire article post, not just the snippet of it. Cast the widest net possible by including the choice to subscribe via email. It’s just a fact that most people prefer email because they don’t want the hassle of setting up a reader, etc. You can setup your system to send out RSS type content via email, and then people can simply read their email. People like to stick with things they’re accustomed to using, and besides almost the whole planet has at least one email account. And for you, if you’re wondering how you’ll do this – Feedburner or Feedblitz are popular services. 

Try to help out your visitors by writing an article that explains to them what RSS is and how they can subscribe to your feed. It’s easy to forget that most people are not as techy as us, and depending on your niche they could be completely clueless. So go ahead and create a unique step by step article that explains to your readers what RSS is and that it isn’t anything complicated. Going a step further, you can write an article that demystifies RSS feed readers, and then shows them how to get one, etc. Many people are unaware of the benefits of using an RSS feed reader and how it can help them stay updated. Feed readers have different features and applications; so it’s a good idea to let them get a little knowledge about them. Always provide the highest quality choices for them. 

Think outside the box, and so your email signature is another great way to market your feed – just put a link to your feed in your email sig. Your entire marketing process is a culmination of a lot of bits and pieces that all contribute. What about forum marketing; you should definitely engage in forum marketing because it’s powerful – and you be sure to use your forum signature, too. 

The more your site distinguishes itself from others, the more likely you’ll get RSS feed subscribers.

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