Do It Yourself

What most SEO specialists fail to see is the wonders that landing page optimization can do on their websites. Primarily, this is a good way to allow traffic flow freely to a website. Another good thing that you can get from it is the increase of your present conversion rate.

What is a landing page first of all? A landing page is a page anywhere on your site where a person will land. So they’ve typed in a keyword and they land on your web page. No matter where they land, if it is a deep page or a home page, that is a landing page. You want to make sure that you optimize all the pages on your website, and when I talk about optimize, I mean for usability. When I talk about having landing pages optimized, I’m talking about usability as opposed to on page SEO optimization.

A landing page conversion rate going from 1% to 2%, you just have doubled the value of the traffic that you’re getting. It’s really important to make sure you focus on improving your landing pages to make sure that they convert as that can sometimes be a lot easier than writing a whole host of new articles to go after another keyword.

In our SEO services sites we make sure that you optimize every page because I think the statistics are that 50% of all traffic ends up on your internal pages, on those deep pages. So just optimizing your home page isn’t good enough. You need to make sure that those deep pages are optimized.

Often times you fail to get result from a certain page or it fails to have a purpose because of the absence of landing page optimization. What usually happens is that it offers the searcher a variety of different tasks to do. This becomes a problem. When you give a searcher too many choices, they will be confused on which choice to take. They end up choosing nothing and leaving your site. So for every page, you want to have one outcome in mind: you want them to buy, you want them to enter their email details into the opt in form, whatever the case may be, you just want to make sure you know what that outcome is.

Traffic is another factor that affects landing page optimization. This is like knowing where your web traffic flows from. Apart from search engine optimization, there are other ways for traffic generation which could come from a host of paid sources. You just have to match, then, the user’s intention with the level of giving them what they really want. Say, they visited your SEO company website. Make sure to act on it right off the bat. It does not have to be that super slick. You just need to understand who your searcher is and meet them at the same level especially when they are looking for a specific thing.